Introduction
Export Sales leads are initial contacts a seller or exporter seeks in order to
finalize a deal or agreement for export
of goods and are considered as the first step in
the entire sales process. After getting the first lead, a company should respond
to that lead in a very carefully manner in order to convert that opportunity
into real export deal.
Generating Sales Leads
Sales leads can be generated either through a word-of-mouth
or internet research or trade show participation.
Qualifying sales leads
As the buyer is far away and sometimes communication
process can be difficult, so it’s always better to make an extra effort to
understand the exact need of the customer.
Sending Acknowledgement
After receiving a lead it is quite important to acknowledge
the enquirer within 48 hours of receiving the enquiry either through e-mail or
fax. Acknowledgement also gives an option to provide further detail about the
product or to make an enquiry about the buyer.
Responding with quality products
Quality products strengthen buyer seller relationship, so
it’s always better to provide quality products to the buyers.
Follow Ups
Always try to be in touch with the buyer or customer. For
this purpose one can ask a phone number and a convenient time to call. It is always
better to make the call in the presence of an Export Adviser. One should avoid
high pressure call during follow up.
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